The Prada Group is said to have officially announced they will no longer use animal fur in any of their designs or products. Prada Group in partnership with the Fur Free Alliance (FFA), Mui Mui, Prada, Church’s and Car Shoe have committed to fur-free clothing and accessories starting with their SS2020 Women’s wear collections.
In a statement; the head designer of Prada, Miuccia Bianchi Prada expressed that “focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
After many years of pressure from animal rights supporters, Prada will be joining the likes of other luxury brands such as Burberry, Coach, Gucci, and Versace among others on the fur-free scheme.
According to Fashion Magazine; The Fur Free Retailer Program includes 1,000 companies, which Fur Free Alliance sees as a positive sign for the future. As their program gains global momentum, fur will no longer be viewed as an acceptable fashion trend.