As we get ready for the 6th edition of Nigerian Student Fashion and Design Week, our designers remain an epitome of fashion week. Meet the talented and emerging designers showcasing on the NSFDW runway this year.
Fatoyinbo Olumide Caleb launched Muse Couture because of his love for fashion and how he could use it to express his feelings and emotions of others. His biggest fear starting out was meeting up to the standards set by established and strong emerging designers in the industry.
As an emerging designer, he sees Nigerian Student Fashion & Design Week as a platform to introduce and showcase his designs to the fashion industry.
On his expectations from NSFDW2018, “I’ve been following Nigerian Student Fashion and Design Week for a long time, even before my brand started. I got to know about NSFDW on Instagram three years ago. And since I’ve been following. My expectations this year is this edition is going to be massive and it will also push me beyond my comfort zone”.
For Muse Couture, he draws inspiration from nature and personality; and also defines his collection which he will showcase as “Royalty”.
When asked how to change the opinions of Nigerians in diaspora who believe ‘Made in Nigeria’ products lack quality and how that perception can be changed, he shares “My deepest desire is to have my own fabric production company, where every material for my collection would be designed and produced by me. And before that would become a reality, to make my brand stand out I will ensure that the production of my collections meet the standard of my targeted audience”.
On AFWH/NSFDW Partnership and if given an opportunity to showcase in Houston, Olumide states, “I will take it with joy and gladness and make the most of it. And make sure the international market sees the uniqueness of African fabrics and creativity”.
Anya March Michael’s love for change and creativity led a career in fashion and his fashion house, March Experience was born. His inspiration for the unending African story and music are top on the list when creating a collection. Where best to showcase other than the prestigious Nigerian Student Fashion and Design Week, one of the biggest platforms which give room for emerging designers to show off their creativity.
He defines his collection as Afro-urban.
When asked how to change the opinions of Nigerians in diaspora who believe ‘Made in Nigeria’ products lack quality and how that perception can be changed, he shares, “Quality fabrics and attention to detail would go a long way. Making sure every piece is made sartorial”.
On AFWH/NSFDW Partnership and if given an opportunity to showcase in Houston, Olumide states, “If given the opportunity to showcase at AFWH, I would not just want to make a good impression but as well as a connection to help convey the story our collection heralds”.
Modhan fashion brand is definitely one to look out for because of its unique crochet and yarn wears. Its founder Olakanye Modupe describes the fashion house as “unique, creative, vintage and different”. Her biggest fear while starting out was if she would be accepted, “I was scared people won’t appreciate and value my kind of fashion since it’s made of Yarn. Plus, down pricing is another problem. Most people believe handmade should be cheap irrespective of the hours you used creating that piece. They’d rather go buy the industrial made ones that are quite cheaper”.
Getting yarn for her business is not easy, as she has to look for the best quality and texture; sometimes she dyes them as they can be very expensive to acquire. She draws her inspiration from everyday routine, lifestyle, culture and even nature.
On NSFDW being a competitive platform for emerging designers to showcase their best collection, how did she create her collection, “Through imagination, inspiration from other designers or fine artists, sketching, fashion shows”.
On AFWH/NSFDW Partnership and if given an opportunity to showcase in Houston, Modupe states “Crochet and knit is equally as fashionable as designers clothing. And wearer stands outs amongst others, sui generis. It’s aesthetically pleasing and reveals creative skills”.
Modest Wear designers are currently on the rise in the fashion industry worldwide, which is another reason we are excited to have Jawahar Stitches walking the NSFDW runway this year. The fashion house was started due to a huge gap in the availability of a wide range of fabrics and modest wears in Nigeria. Her biggest fear when starting out was “getting the right market, lack of appreciation of my products, financial stability and sustainability of the brand”.
She sources her fabrics locally from markets like Lagos Island, Yaba, Aba and more. Her creativity is inspired by the desire to wear and create classy and timeless pieces, that transcends a certain purpose and place whilst preserving the modesty of a woman.
When asked how to change the opinions of Nigerians in diaspora who believe, “A high amount of technical know-how which going to a fashion school provides and a careful attention to detail that confirms to the international standard that already exists for fashion pieces. Each of the outfits is made with patterns and are supervised from pattern drafting process to the sewing”.
On AFWH/NSFDW Partnership and if given an opportunity to showcase in Houston, “. I believe I will get the opportunity and when I do just being able to showcase presents the right impression, and the international market can see first-hand that African fashion brands have the know-how and have the ability to compete in the global market”.